Media Wish List for 2005

Wired News的專欄作家Adam Penenberg提出他的新年新希望Media Wish List for 2005：

1. Google News should become a for-profit enterprise
2. Bloggers should break news
3. Dismantle the FCC
4. The end of Nielsen and comScore
5. Media should reassert its role as government watchdog

3-5大概是癡人說夢，2還有機會，1則是我的困惑。

Penenberg說Google應該在Google News上放廣告以賺錢，不過此舉無異利用各媒體的內容來替自己做生意，不是挨告，就是必須分一杯羹給原有媒體。事實上，他是想點出"合理使用"的適用範圍，是否能應用到這種轉貼標題和引言的作法，而這也是大多網友常幹的事。假如Google這樣做，甚至引來訴訟，則法院對此的判決，將有指標性的意義，不論結果如何。

但是，搜尋引擎不就是這樣的嗎？ 把網頁的標題與摘要抓出來納為己有，甚至還有庫存網頁的機制，完整複製別人的內容。那麼既然網頁搜尋可以刊登廣告，Google News為何不可？

還有一個有趣的地方， is Google evil now? - Google News: Beta Not Make Money ：

It's hard to feel sorry for Google, though. In April, lawyers for the billion-dollar search engine company that Sergey Brin and Larry Page founded sent their own cease-and-desist letter to Julian Bond, a British programmer who had created customized RSS feeds from Google News.

Ironically, the letter informed Bond that Google does not permit "webmasters to display Google News headlines on their sites."