產品改版、網路禮節以及企業部落格

上週六聽 TM 講到 HEMiDEMi 上關於有罪/無罪推定的討論方式,讓原作者感到寫部落格的困擾。
也是上週,關於蕃薯/天空/樂多事件,除了態度/方式之外,還有關於服務改版的討論。
往國外看看,Yahoo! TV改版,網友反應慘兮兮,卻也引發了一連串關於產品改版、網路禮節與企業部落格等方面的討論:

TechCrunch - Yahoo Gets Trashed By Users

Dave Winer calls this fascinating and I agree. It’s hard for companies to open themselves up to user feedback - particularly when the feedback is anonymous, unmoderated and hosted on their own site. And giving employees the ability to respond directly, permanently and in real time takes guts and a commitment by senior execs to embrace users, even when they hate you.

Jeremy Zawodny - Don't F**k With Simple

And it goes on for quite a while, including comments from folks involved in building (or destroying?) the product.
In other words, this may be the best example so far of the Yahoo! corporate blog actually working. It's facilitating a two-way discussion about something that's very important to our users in nearly real-time.
It's a good thing we allow comments there. :-)
...
This all leaves me wondering a bit. Like you, I'm trying to figure out how this could have happened. Why was there no trial period so that die-hard tv.yahoo.com users could voice their opinions before being forced to use the "improved" interface? Why did we manage to toss both "simple" and "useful" aside and substitute "flashy" for them?

Dave Winer -

Yahoo screwed up
BTW, I just noticed that Mike's headline, "Yahoo Gets Trashed by Users," exposes an insider's perspective. Companies that see users as adversaries are troubled. And analysts who encourage that aren't doing anyone a favor. This is why I finally left Silicon Valley, it had become dominated by this distrust of users. This is such a blatant example. The users are saying it so clearly. Yahoo screwed up. Even the people from Yahoo see this (the company used to have performance as a core value).

If it ain't broke don't fix it
Most of us are accustomed to dealing with big companies that are really dumb about us as customers. All that's happened here is that Yahoo is now one of those companies. Would you *hate* Lexus for being so dumb (in the example, assuming you drive a Lexus). Nahh. Hate is a very strong word, so please be careful about using it, esp to describe a class of people that I'm in. I don't hate Yahoo, and if they fixed the service today (bring it back to its former functionality) net-net I'd be happy.

Between the Lines - BloggerCon: Core values and Mike Arrington rails against the trolls

Mike started off the session with the statement that the blogosphere doesn’t have core set of values and bloggers don’t know how to act. The primary example trolls leaving hateful anonymous comments. Mike said that he has even received death threats. He added, "There is a trend toward people non-anonymously getting more viscious in their comments….More and more people think it’s ok to slap people in the face when they walk by."

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