用 C 行銷,全面打假
from "celebrity marketing" to "consumer marketing" ...英國要立法管理,我們這裡的立委豬公沒空管,只好自求多福或替天行道了...
TimesOnline- Fake bloggers soon to be ‘named and shamed’:
Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year.
Businesses which write fake blog entries or create whole wesbites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”.
From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court.
Comments
YT
Thu, 02/15/2007 - 21:37
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Good intention but
Good intention but impossible to monitor. There are a lot of reviews on Amazon (esp Creative products) that look like it's written by someone from the manufacturer. But how do you prove it? How do you stop an employee from posting positive reviews for a product when he is a legitimate user himself?
charlesc
Mon, 02/19/2007 - 18:59
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同意,執法的確是很
同意,執法的確是很難...
有實際使用經驗的員工當然可以現身說法,不過得先說明自己是老王賣瓜才行 :P
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