Nothing But Net

數位行銷課程的報告大綱/閱讀資料，以 Obama 為主。

• preface - Netroots
  • ~ http://en.wikipedia.org/wiki/Netroots
    
  • ~ The rise of the online citizen
    
  • ~ On November Fourth, the Netroots Should Be More Than an Afterthought
    
  • ~ http://blog.roodo.com/SoundsandFury/archives/1934065.html
    
• overview
  • ~ The First Internet Election
    
  • ~ The First 21st-Century Campaign
    
  • ~ The ’08 Campaign: Sea Change for Politics as We Know It
    
  • ~ Inside Obama's Surging Net-Roots Campaign
    
• grassroots fundraising
  • Source of Funds
    • Obama
      • ~  Individual contributions $579,178,033 91%
        
    • McCain
      • ~  Individual contributions $195,927,301 54%
        
  • ~ Behind the $150 Million: Obama's One Million Repeat Donor-Activists
    
  • ~ Online Fundraising Revolution
    
  • ~ How Obama Reinvented Campaign Finance
    
• online ads
  • ~ Obama Spent Most of $3 Million This Year on Google
    
  • ~ Obama's Online Ad Spend Approached $8 Million
    
  • ~ Report: Obama Ads in Burnout Paradise
    
  • ~ Obama's Online Spend: Actually Tiny
    
• web 2.0 marketing?
  • Viral marketing
    • moveon.org - "Non-Voter"
      • ~ Shame Works, But Funny Gets Forwarded: MoveOn's "Non-Voter" Ad Might Be Most Viral Political Video Ever
        
    • ~ Fast-Forwarding Networked Politics
      
  • Harnessing collective intelligence
    • ~ Yes, We Can
      
  • ~ YouTube for president?
    
• organization&mobilization
  • my.barackobama.com
    • ~ Barack Obama launches social network (2007/02/10)
      
    • ~ The Facebooker Who Friended Obama
      
  • ~ Banking on the Phones: Obama vs McCain
    
  • ~ Neighbor to Neighbor