反解歐巴馬的訊息產生器

Jimmy 傳了一個連結過來,看半天看不懂,點進去看相關文章Reverse-Engineering Obama’s Message Machine,才恍然大悟,並且再次對於歐巴馬至上崇高的敬意...

Sasha Issenberg, a journalist who has done extensive reporting on campaigns' new uses of data and analytics, said the Obama campaign is leading the way. It takes a rigorous approach to testing the effectiveness of different messages, tracking results based not only on the message content but also the name given as the sender of the email, the subject line, the format, even the date and time of day the messages are sent.

"People who don't get an email on Thursday might be because they didn't respond to emails on Thursdays in the past," said Issenberg, who is writing a book about campaign data use. "Every element of an email is a potential variable."

這應該是跟之前的一則新聞有關:Obama campaign hiring 'data mining scientists'。透過資料的分析,客製化、個人化每一封送出去的電子郵件。雖然不知道這樣做所產生出來的效果是否真的較佳,但,正所謂:人家已經上太空、我們還在殺豬公。

表面上/形式上/行為上,我們僅落後人家四年(馬蔡臉書...)
骨子裡/實質上/心態上,我們應落後8-10年!!??

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