Sasha Issenberg, a journalist who has done extensive reporting on campaigns' new uses of data and analytics, said the Obama campaign is leading the way. It takes a rigorous approach to testing the effectiveness of different messages, tracking results based not only on the message content but also the name given as the sender of the email, the subject line, the format, even the date and time of day the messages are sent.
"People who don't get an email on Thursday might be because they didn't respond to emails on Thursdays in the past," said Issenberg, who is writing a book about campaign data use. "Every element of an email is a potential variable."
這應該是跟之前的一則新聞有關：Obama campaign hiring 'data mining scientists'。透過資料的分析，客製化、個人化每一封送出去的電子郵件。雖然不知道這樣做所產生出來的效果是否真的較佳，但，正所謂：人家已經上太空、我們還在殺豬公。