訊息的意義/無意義

今早看到 Is Your Company's Messaging Meaningless?

How often have you gone on an organization's Website to find out more about it and clicked away without getting a clue about what it does? Or, worse yet, have you reviewed your own company's "About Us" summaries and concluded that they are just a collection of empty buzzwords and muddled messages?

很簡單的一些提醒,卻也是重要的檢核表。人,總是不小心會澎風啊。

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