2008年，他們說歐巴馬用 social media 很厲害，2010/2012，台灣就有樣學樣做一遍。
2012年，歐巴馬換成 big data/data science，這個要學的門檻可就高了...
參考：Wrath of the Math: Obama Wins Nerdiest Election Ever
What mattered in 2012 was data, and the tools to process it — which were so abundant, you could thankfully tune out the pundits. If it could be quantified, it was collected. If it could be collected, it was memed. If it could be memed, it was disputed. The disputes were answered with more data.
Nate Silver and the Rise of Political Data Science