社會責任與企業倫理:CSR、漂綠與變態

二下沒課可修,跑去會計所選了一門「社會責任與企業倫理」,這是他們今年新開的課程,老師上課認真用心,會計所的同學與資傳所也頗不同,算是長了見識。

原本是想多聽聽關於社會企業的資訊,不過很少,倒是在課堂討論《哈佛商業評論》裡的一些個案,蠻有收穫。

    個案討論:
  • 面對客戶說危機.....坦白從寬?
  • 從雄據一方到領導全球
  • 決策變失策
  • 打仿冒卻擊倒自己
  • 真誠行銷?行銷真誠?
  • 作業員取代醫師?
  • 我被「合法」盜賣了
  • 在改變世界的岔路上
  • 公司安全與員工自由的拉鋸
  • 好員工請留步!
  • 智財權生存戰

另外,期末的分組報告,是針對天下雜誌的2009年企業公民獎,選一家來做CSR報告。本組選了台塑,真是個好題材,於是我在環境保護這部份,除了將台塑自己宣稱的企業社會責任朗讀一遍之外,也找了一些資料提供給同學參考,例如企業人格診斷、苦勞網、環資等反面報導。同學反應呢,就不多提了。

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