Nothing But Net

Wired -Tiny Slice, Big Market ：

I define a meganiche as a thin slice of the Web that nonetheless represents roughly a million users. The meganiche is something new, and it will have a lasting impact on online business and culture.
...
That was when 36 million people were online. Now that more than a billion people have access to the Web, there is no longer a trade-off between size and specificity.

十億上網人口的0.1％ = 1百萬。聽起來不錯，但是做生意有算算術這麼單純就好了。 read more »

Long Tail 一直是我搞不太懂的東西，Wired 上的原作、維基百科的解釋、專屬網站都看了一點，還是不太有頭緒。

我想，除了因為這也是用新名詞包裝/整理固有現象之外，主要是因為，長尾要夠長、市場要做大，企業才能從中獲利。「N個小眾加起來，往往比No.1還要大」。 沒錯，但是我們能把N做到多大？

是為感慨，得再加油。 read more »